MILLI MOGUL MOVES | David Shands, Sleep Is 4 Suckers

If you lose sleep doing what you love, you will eventually live the dream that you only would have dreamed.
— D. Shands

David Shands, Founder & CEO of Sleepis4Suckers & Sleepless Society Inc., is originally from New jersey, but has been living in the south after relocating in 2011. He is an Entrepreneur, Author, Business Coach, and Motivational Speaker. He is known for teaching entrepreneurship to start-up companies, business owners, and to middle and high school age students.

His brand, Sleepis4Suckers est. In March of 2010, is geared towards the everyday entrepreneur, or anyone that’s ever lost sleep doing what they love. Sleepless Society is a non-profit organization geared towards teaching the next generation of community leaders wealth building principles through mentorship and practical application in order to bridge the gap between historical and present day methods of entrepreneurship.

David is yet another person and great role model of someone who has worked tirelessly for one company, and was willing to work and lose sleep to accomplish what he loves to do.

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The Milli Blog caught up with David to find out just how much sleep he lost to turn his dreams into reality.

Teaser: How would you describe the color red to a blind person?


What is “Sleep is 4 Suckers”?

David: Sleep Is 4 Suckers Initially Began As A Clothing Line. I Was Working At The Cheesecake Factory As A Server But Worked All Day On My Job And My Dream. I Looked At A Certain Group Of People Who Grind And Worked For What They Wanted Out Of Life. Then Looked At Another Group Of People Who Just Go Out, Club, Play Videos Games Etc... And Decided Sleep Is 4 Suckers Are For Those Who Are Letting Life Get Them.

What is your intention with the content you put out? What is your purpose?

David: To Get People To Realize That Entrepreneurship Isn't As Difficult As They Think It Is. I Want To Give A Different Perspective, Enlighten People On What Is Possible.

What do you do best? What sets you apart from the competition?

David: My Ability To Take Complex Concepts And Break Them Down To A Level A 5th Grader Can Understand. Language And Complexity Can Scare People Away. If It Works For Kids It Can Work For Adults, But The Difference Is That Adults Would Be More Enlightened.

What is your proudest moment so far since launching your brand?

David:  Leaving My Job At Cheesecake Factory. I Worked On My Business For 2.5 Years Every Single Day And It Paid Off.

Money Depletes.
— David Shands

What does success look like to you? What will be your “I made it!” moment?

David: When No One In My Family Has To Worry About Things Financially. But For Me Success Is Honoring My Religious Obligation And Growing As A Follower Of Christ.

Looking back on your childhood, what experiences do you feel played an important role in shaping the person you grew up to be?

David: My Dad Sat With Me One Day And Said, “Whatever You Do, Be The Best At It. I Would Hope You Go Down The Right Path. If Your Going To Play Basketball Be The Best Basketball Player. If Your Going To Sell Drugs Be The Best On The Block, Neighborhood, Country... Kingpin Status. I Would Be Disappointed Either Way, But I'd Be More Upset If You Weren't The Best.”

Who has had a tremendous impact on you as a leader (if any) -- maybe someone who has been a mentor to you? How did this person impact your life?

David: Jim Rohn - Master Teacher

I Watch His Stuff Every Single Day. There's Nothing On Youtube That He Puts Up I Haven't Seen -- By Far The Greatest Impact On My Mindset. He Has The Ability To Teach A Complex Subject And Make It So Simple.

Everyone has hobbies, some even turned those hobbies into their life’s work! How do you spend your time outside of work?

David: Entrepreneurship Is My Favorite Hobby. Yes It’s Work But If I Wasn't Working On Work I’d Still Be Doing It.

When you are online just for fun, what’s interesting to you in terms of content?

David: Social Media Comedians

Opportunities are inherently complicated. You can’t un-complicate them.
— David Shands

As a CEO, how do you encourage creative thinking within your business?

David: Be creative enough to recognize a creative idea and use it.

What are three things you’ve told yourself that kept you going during your darkest hour?

You've been through worse. Tomorrow's coming. You are still blessed than most people.

What do you look forward to in the future — in any aspect of life?

David: I look forward to happiness. True peace.


Below are a few key interviews David has hosted on his YouTube channel giving us some serious insight on business ventures and what it takes to make it!

David Shands Interviews Gee Bryant (@geebryant_) on how he's built multiple empires in a short period of time. He is the Founder and CEO of Ri28 which is one of the largest online training programs in the country. A few years ago he was broke, let's see how he's built his 7-figure empire.

David interviews the Empowerment Powerhouse Koereyelle DuBose (@koereyelle)!

Here, Real Estate Mogul Jay Morrison (@jaymorrison), who founded Jay Morrison Academy - a Premier Online Wealth Education Institute, gives David’s viewers some key insight on financial freedom and real estate goals.


Tip to Millennials: Social media is not real.


What we have to understand is while your working to make someone's idea, dream come true and sustain, you have to pour that same energy into yourself. We know not everyone wants to be an entrepreneur, but we are sure there's things out there you wish you made time for that would bring you happiness.

How we walk out that purpose looks different depending on our gifts and abilities. We all have different passions, spiritual gifts and natural skills that will aid us in walking out this purpose. As we begin to discover these things, we will start to see opportunities arise and doors open. It is The Milli Blog’s belief that we all have been created for purpose, and it is not until we realize, embrace and walk in our God-given purpose that we can begin to live the life of fulfillment and enrichment that we so earnestly desire.

David has a very strong religious belief system. He encourages everyone to check their own belief system to see if they had to give anything up for it. The last few years he has been on the path of understanding. You can un-complicate the decision-making process by identifying your priorities, living out your purpose in spite of the many challenges you face in life and David did just that. .

Keep up with David

Website :

Instagram @sleepis4suckers

Twitter @sleepis4suckers